Designing high-converting ad creatives for a multi-stage marketing campaign.
QT Funded (Adroll)
Advertising Campaigns
Year
2025
For QT Funded, I designed a series of digital advertisements for multiple stages of the customer journey, including traffic acquisition and retargeting campaigns. The work involved adapting each concept into multiple placements and formats while maintaining a consistent visual identity across desktop and mobile experiences.
The objective was to create compelling creatives that could capture attention quickly, communicate a clear message, and encourage users to take action without sacrificing brand consistency.
Scope of Work
The Challenge
Unlike social media graphics, display advertisements have strict size requirements and limited space to communicate a message. Every headline, image, and call-to-action had to work across several formats while remaining visually consistent.
Another challenge was ensuring that both traffic and retargeting campaigns felt connected, even though they were designed for users at different stages of the marketing funnel.
The Process
I started by understanding the objective behind each campaign and the audience it was intended to reach. Traffic ads focused on capturing attention and generating curiosity, while retargeting creatives were designed to reinforce trust and encourage users who had already interacted with the brand to take the next step.
Once the messaging was established, I adapted every concept into multiple desktop and mobile sizes, carefully adjusting layouts, typography, and imagery so that each format remained clear, balanced, and impactful.
What I Enjoyed Most
What I enjoyed most was designing within a structured marketing system rather than treating every asset as a standalone piece. It challenged me to think about how users experience a campaign over time and how visual consistency can strengthen a brand across different touchpoints.
Seeing a single creative direction successfully translated into numerous ad formats reinforced the importance of flexibility and attention to detail in marketing design.
Tools used
Figma (For design)
Higgsfield AI (for Imagegen)
Problems Faced
The biggest challenge was working with extremely limited canvas sizes while still making each advertisement visually engaging and easy to understand. Every placement had different dimensions, which meant layouts often had to be completely reworked without losing the hierarchy or impact of the original design.
Balancing readability, branding, and strong calls-to-action across so many variations required careful planning and constant refinement.
Final Reflection
This project strengthened my understanding of performance marketing design and the importance of designing with context in mind. A successful advertisement isn't just visually appealing—it needs to communicate instantly, adapt across multiple formats, and support a broader marketing strategy.
Working on these campaigns taught me how consistency, clarity, and thoughtful adaptation can make even the smallest creative assets contribute to a much larger customer journey.
