Scaling QT into LATAM
QT Funded
LATAM Ads
Year
2026
For this project, I worked on ad creatives for QT’s expansion into the LATAM market, targeting Brazil and Spain.
The goal wasn’t just to translate existing ads, but to make them feel native to the audience. That meant adjusting the messaging, simplifying how information was presented, and making sure the visuals felt relevant and easy to understand at a glance.
I focused on creating bold, scroll-stopping designs that communicate quickly and clearly. Since these were performance ads, every layout decision was intentional — from typography and spacing to how key information was prioritised.
The designs were used across paid campaigns, so they needed to not only look good but also drive engagement and conversions. The final output helped QT maintain brand consistency while adapting effectively to a new market.
Scope of Work
Designed for the Brazilian market.
The creatives were tailored specifically for Brazilian audiences, with a focus on clarity, speed, and visual impact.
Each ad was designed to communicate key information instantly — making it easy to understand the offer, trust the brand, and take action.
Problem faced
The main challenge with this campaign was the amount of information that needed to be communicated within a very short space. The offer itself is detailed, and for a new audience, it could easily feel overwhelming or confusing at first glance.
There was also the added layer of designing for a different market, which meant the messaging had to feel clear and relatable without relying on assumptions about what the audience already understands.
How I approached it
To solve this, I focused on simplifying both the structure and the message. I prioritised the most important information first and removed anything that could slow the user down or cause confusion.
I used strong visual hierarchy, clear typography, and intentional spacing to guide attention from the headline down to the call-to-action. Instead of trying to communicate everything at once, the design breaks the message into clear, easy-to-digest sections.
The result is a set of creatives that feel straightforward, easy to understand, and built to drive action quickly.
Conclusion
This project reinforced how important clarity and timing are in email marketing. When an offer is strong, the design’s role is to present it in a way that is immediate, easy to understand, and hard to ignore.
It’s the kind of work I enjoy most — where design isn’t just about presentation, but about helping users make decisions quickly and confidently.
