Project Overview
QT Futures
Performance Ads
Year
2025
Designed a series of high-converting ad creatives for QT Futures, focused on promoting trading challenges, discounts, and new pricing plans. The goal was to create visually consistent, scroll-stopping assets that clearly communicate offers while maintaining a strong, premium brand identity tailored to the trading audience.
Scope of Work
What I Did
Created a structured set of ad variations built around key campaign themes, including:
Discount-based acquisition (25% OFF, promo codes)
New challenge announcements
Pricing updates and product positioning
Multi-device experience highlights
Each variation was designed to test different messaging angles while maintaining a consistent visual system.
Challenge
The trading space is highly competitive and saturated with aggressive, repetitive ads. The challenge was to:
Make offers stand out instantly in fast-scrolling environments
Balance urgency (discounts, limited-time offers) with brand credibility
Maintain consistency across multiple ad variations without making them feel repetitive
Approach
I focused on a conversion-first design strategy, where clarity and speed of understanding were prioritized above all else.
Key decisions included:
Using bold, high-contrast headlines to communicate offers instantly
Keeping layouts consistent to reinforce brand recognition across variations
Designing multiple creative directions for A/B testing
Highlighting product UI to build trust and credibility
Using a dark, minimal visual system with green accents to align with trading culture
Outcome
The final creatives are optimized for performance marketing across paid channels, including Meta and display ads. They:
Communicate value within seconds
Maintain strong brand consistency across variations
Support ongoing testing and campaign optimization
