Project Overview

What I Did

Created a structured set of campaign visuals that break down LinkGraph’s core offerings into clear, digestible messages.

Each frame was designed to highlight a specific value point:

• Full-service SEO capabilities

• Proprietary tools and competitive advantage

• Data-driven content strategy

• High-quality link building

• End-to-end SEO partnership

The designs were built to guide the viewer from awareness → trust → conversion across a single visual sequence.

Challenge

The SEO space is saturated with similar messaging, making it difficult for brands to stand out.

The challenge was to:

• Differentiate LinkGraph from typical “backlink providers”

• Communicate technical depth without overwhelming the audience

• Maintain a balance between bold visual storytelling and clear information hierarchy

Approach

I approached this with a narrative-driven design system, where each visual builds on the previous one to form a cohesive story.

Key decisions included:

• Using strong, benefit-led headlines to capture attention instantly

• Introducing visual flow (arrows, curves, directional elements) to guide the user across the sequence

• Layering information progressively to avoid cognitive overload

• Combining dark UI with vibrant gradients to create a premium, high-performance feel

Outcome

The final visuals position LinkGraph as a strategic SEO partner rather than a single-service provider.

They successfully:

• Communicate depth and expertise

• Build trust through structured messaging

• Guide users toward a clear understanding of the product offering

These assets are optimized for:

• Paid campaigns

• Landing page sections

• Social media and carousel formats