Turning promotions into conversions
Titan Capital Markets
Promotional Ads
Year
2025
For this project, I designed a promotional email campaign for Titan Capital focused on their 45% discount on all evaluations for 2025.
The goal was to create an email that would immediately capture attention, communicate the offer clearly, and drive quick action. Since this was a time-sensitive promotion, the design needed to feel urgent without being overwhelming.
I structured the email to highlight the offer upfront, using strong visual hierarchy and clear messaging to ensure the value was understood within seconds. Key elements like pricing, discount emphasis, and call-to-action were carefully positioned to guide the reader through the content seamlessly.
The design also maintained Titan Capital’s brand identity while enhancing readability and engagement across devices. Overall, the email was built to support performance — encouraging clicks, increasing conversions, and making the promotion as compelling as possible.
Scope of Work
Designed to drive immediate action.
For this campaign, I designed a promotional email for Titan Capital’s 45% discount on all evaluations (valid until March 14, 2026). The focus was on creating a high-converting email that communicates the offer instantly and encourages quick decision-making.
Problem faced
The main challenge with this campaign was the amount of information that needed to be communicated within a very short space. The offer itself is detailed, and for a new audience, it could easily feel overwhelming or confusing at first glance.
There was also the added layer of designing for a different market, which meant the messaging had to feel clear and relatable without relying on assumptions about what the audience already understands.
How I approached it
To solve this, I focused on simplifying both the structure and the message. I prioritised the most important information first and removed anything that could slow the user down or cause confusion.
I used strong visual hierarchy, clear typography, and intentional spacing to guide attention from the headline down to the call-to-action. Instead of trying to communicate everything at once, the design breaks the message into clear, easy-to-digest sections.
The result is a set of creatives that feel straightforward, easy to understand, and built to drive action quickly.
Expanding into new markets.
This project reinforced how important clarity and timing are in email marketing. When an offer is strong, the design’s role is to present it in a way that is immediate, easy to understand, and hard to ignore.
It’s the kind of work I enjoy most — where design isn’t just about presentation, but about helping users make decisions quickly and confidently.
