Designing for impact in a crowded feed.
The Concept Trading
Promotional Ads
Year
2026
This campaign was designed to promote TCT’s “Oil in Focus” offer — a time-sensitive discount aimed at attracting traders through visually engaging and performance-driven creatives.
The work focused on creating a strong visual presence that could stand out in a highly competitive space, while still communicating key information clearly. Each design needed to balance multiple elements — the discount, campaign message, and supporting visuals — without overwhelming the viewer.
The final creatives were built to perform across social platforms, combining bold visuals, clear messaging, and structured layouts to capture attention quickly and guide users toward action.
Scope of Work
Understanding the campaign
The “Oil in Focus” campaign was built around a promotional offer designed to attract traders interested in oil-based opportunities. Because of the nature of the audience, the visuals needed to feel both engaging and credible — striking enough to capture attention, but structured enough to communicate trust.
This meant working within a space where attention spans are short and competition is high. The design had to do a lot of work in very little time — from grabbing attention to communicating value and encouraging action, all within a single glance.
Problem faced
One of the main challenges was managing the density of information within a limited space. The campaign required multiple elements to be visible at once — the discount, the campaign title, the CTA, and supporting messaging — all without making the design feel cluttered.
There was also the challenge of ensuring the visuals stood out in a crowded social feed, where users are constantly exposed to similar promotional content. Without strong hierarchy and clarity, the message could easily get lost.
How I approached it
I approached this by simplifying the visual structure and focusing on hierarchy. The most important elements — the discount and campaign message — were positioned to immediately capture attention, while secondary information was layered in a way that supports the overall message without competing with it.
Typography played a key role in guiding the viewer’s eye, supported by contrast and spacing to create a clear flow from top to bottom. I also ensured that the visuals complemented the message rather than distracting from it, keeping the design focused and intentional.
Each variation was adapted to different formats while maintaining consistency, allowing the campaign to perform effectively across multiple placements.
Conclusion
This project reinforced the importance of clarity and structure in campaign design. When multiple elements need to coexist within a single frame, the role of design is to organise information in a way that feels effortless to the viewer.
It’s the kind of work I enjoy — where design isn’t just about aesthetics, but about making communication faster, clearer, and more effective in real-world use.
